Marketing Management students will study business and marketing related topics that will include; sales, advertising, promotion, visual merchandising, human relations, employability skills, management theories and practices, and technology in business and marketing.

Skills Necessary for Success:

  • Read and comprehend directions
  • Effective verbal and written communication
  • Innovative problem solver
  • Cooperative attitude
  • Hard working self-starter
  • Eager to participate in business and marketing related activities and field trips
  • Desire to compete and succeed in DECA competitions

Professional Pathway:

  • Customer Service Manager
  • Retail Sales Manager
  • Entrepreneur
  • Marketing and Sales Representative/Manager
  • Real estate agent (additional license required)
  • E-commerce Marketing Manager

College Credit Opportunities:

  • Cuyahoga Community College seven hours of credit might transfer to any state school

Industry Credentials:

  • Potential for “RISE UP” Customer Service & Sales, Retail Industry Fundamentals, and/or Entrepreneurship and Small Business

Club Affiliation:

DECA, An Association of Marketing Students

Instructor:

Mrs. Sarah Parker Marketing Management
Instructor/DECA Advisor
AT & T Aspire Mentoring Academy Recipient
Junior Achievement Host Teacher
Bachelor of Science in Integrated Business and Marketing
Master’s Degree in Curriculum and Instruction
S_Parker@CHUH.org

Two Year Program:

Grade 11:
Marketing Principles, Marketing Applications

Grade 12:
Professional and Technical Sales, Integrated Marketing Communications
Early Work Release (Marketing Capstone)